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We're Here for Alberta Beer

The COVID-19 pandemic is an unprecedented challenge, and the Alberta Small Brewers Association (ASBA) is committed to helping Alberta brewers during this difficult time. 

We are working with all levels of government.
  • ASBA is a member of the City of Calgary's newly formed Business Sector Support committee to help respond to the needs of small businesses during the crisis. 
  • The association has gathered feedback from Alberta brewers and made recommendations to the government to help Alberta's craft sector emerge from the economic downturn. We remain in consistent dialogue with provincial authorities. 
  • As part of the Canadian Craft Brewers Association, ASBA is working with our provincial counterparts to advocate for additional support for small brewers.

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ALBERTA BREWERS NEED SUPPORT


Governments can support Alberta brewers through the crisis by taking the following actions:  


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Keep liquor retail channels open.
Keep liquor retail channels open.

As other jurisdictions across North America have done, liquor sales must remain open for public safety and economic sustainability purposes if non-essential businesses are closed. This would require:

  • Classifying Alberta’s liquor stores as essential services.
  • Ensuring that brewers maintain the ability to deliver their product.
  • Understanding the vital role that maltsters and agricultural producers play in supplying Alberta’s liquor industry and classifying them as essential as well.


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Suspend fees and taxes so that brewers can navigate the crisis.
Suspend fees and taxes so that brewers can navigate the crisis.

The UCP government is encouraged to improve flexibility and liquidity for our brewers so that they can respond to the crisis. The government can support our sector by:

  • Suspending Connect Logistics’ return to vendor, restocking, and storage fees.
  • Temporarily halting the collection of beer markup for small manufacturers.


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Cut unnecessary bureaucracy so that brewers can keep costs low.
Cut unnecessary bureaucracy so that brewers can keep costs low.

Now is the time to reduce administrative burdens and costs by cutting unnecessary governmental red tape. Our recommendations include:

  • Moving on our brewers’ red tape reduction suggestions including eliminating the circuit breaker clause, the 80/20 restriction on blended products, and modernizing AGLC’s payment model to speed up access to capital.
  • The UCP government can also easily improve the payments system by having AGLC accept non-certified cheques, which would prevent brewers from entering banks during a period when social distancing is required.


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Empower Alberta businesses to support local.
Empower Alberta businesses to support local.
Local businesses are best positioned to support the immediate needs of their communities. Therefore, we ask that the UCP government incentivize purchasing from local suppliers through a rebate program that will directly support Alberta’s economic recovery.


Impact of COVID-19 on Craft Brewers


The Canadian Craft Brewers Association facilitated a national survey to measure the impact of COVID-19 on the industry. The association received responses from all ten provinces and three territories.

Read report | Read Alberta specific results